Holiday Spending Under Tariff Pressure

What happens when tariffs collide with holiday shopping? You get cautious consumers, abandoned carts, and a serious appetite for value. In this mini report, we unpack how tariffs, inflation, and economic uncertainty shaped consumer behavior after BFCM 2025 — and what it means for your brand strategy in December.

Here’s what you’ll find inside:

• Who skipped BFCM—and why that matters for December
• The new rules of value, trust, and conversion
• What Gen Z wants (hint: it’s not fluff)
• Why transparency is your best promotional weapon

Additionally, this report  includes access to our AI Assistant to help you apply these findings to your strategy and share results with your team.