Publisher State of the Union 2025

Get ready to see how publishers are reengineering revenue, relevance, and reader trust in a rapidly evolving media landscape.

This year’s report goes beyond surface-level stats to uncover how top leaders across editorial, revenue, ad ops, product, and audience development are tackling cookie deprecation, fragmented tech stacks, rising UX pressures, and the promise, and pitfalls of AI. You’ll get real strategies for balancing monetization with loyalty, scaling personalization, and owning the audience relationship.

It’s not just data. It’s a strategic lens on the future of publishing, and how to thrive in it.

Need Help Finding the Insights That Matter Most to You?

Meet your guide to the report: our AI assistant. You can ask questions, explore responses by job role or level, and surface tailored recommendations for your goals. Whether you're refining your monetization mix or tackling identity challenges, you’ll get answers that move beyond charts, and move your strategy forward.