U.S. Tariffs: Consumer Trends Report, June-August 2025

Tariffs aren’t just raising prices, they’re dramatically reshaping sentiment, shopping behaviors, and marketing priorities. This three-month trends report tracks how U.S. shoppers are adapting under economic pressure and what it means for brands planning their Q4 strategies.

Inside the Report:

• 58% of consumers feel cautious, pessimistic, or panicked about the economy, with panic rising sharply among Gen Z—This makes the fight ever harder for trust and confidence.
• Boomers are making huge cut backs in spending, while Gen Z is increasingly tactical, switching brands and using cart-abandonment strategies to unlock deals.
• Email remains the top channel (49%), but SMS and app alerts are surging with Gen Z and Millennials, underscoring the need for multichannel engagement.
• Black Friday/Cyber Monday shoppers are cautious, with one-third planning to spend less and more spreading costs over time, signaling value-first strategies will define the season.

By downloading this report, you’ll also unlock access to our AI assistant — your personal on-demand analyst. Ask questions, explore trends by demographic, and receive tailored marketing takeaways. It transforms raw data into actionable, relevant insights for your brand.