Australia 2026 Consumer Insights Report for Digital Commerce
Understand how Australian consumers are shopping, deciding, and engaging in a year shaped by caution, value scrutiny, and rising expectations. The 2026 Australia Consumer Insights Report explores how cost-of-living pressure, channel fatigue, and shifting trust are reshaping digital commerce by age and gender.
Australians aren’t abandoning online shopping, they’re just more selective. Decisions are deliberate, tolerance for noise is low, and consumers expect to be recognized across channels—without the creep factor.
This report reveals how relevance, restraint, and recognition drive performance, and how brands can adapt messaging, channels, and experiences to meet the moment.
What You’ll Gain:
- Why relevance beats reach: Personalized recommendations resonate up to 3x more with Gen Z and Millennials than generic experiences.
- How value shapes loyalty: Free shipping drives opt-in (41%), while loyalty rewards deliver stronger engagement among women and younger shoppers.
- Where trust lives in 2026: Trust is distributed across brand sites (25%), retailers (26%), and marketplaces—each with a distinct role.
- How AI and identity drive growth: Over half of consumers welcome AI-driven personalization and cross-device recognition when it feels like helpful context, not tracking.
“In 2026, growth doesn’t come from louder marketing, it comes from relevance. This report shows exactly where Australian consumers are drawing the line, and how brands can stay on the right side of it.”
