Your Australia Consumer Insights Report 2026 is ready

Australian consumers aren’t pulling back, they’re becoming more deliberate. From value scrutiny and channel fatigue to rising expectations for relevance and control, shoppers are redefining what earns their attention and trust in 2026.

This year’s Australia Consumer Insights Report goes beyond surface-level behavior to unpack how Australians are shopping, deciding, and engaging across digital channels. You’ll see how cost-of-living pressure, trust dynamics, and attitudes toward personalization and AI are shaping purchasing decisions, and how these patterns shift by age and gender.

More than a collection of survey stats, this report delivers clear, actionable insights to help you refine messaging, prioritize the right channels, and build customer relationships that feel relevant rather than repetitive.

Want help turning insight into action?

Our AI-powered insights assistant is ready to help you go deeper. Explore the data by age and gender, pressure-test your assumptions, and uncover tailored takeaways for your brand. Whether you’re refining owned-channel strategy, improving relevance with restraint, or planning for retention-led growth, you’ll have support translating these findings into practical next steps.