Your 2026 Expert Predictions Guide is Waiting

Marketers aren’t just navigating new tools, they’re operating in a landscape being rewritten in real time. As AI matures, identity becomes smarter, and owned channels reclaim their edge, brands are rapidly adjusting how they attract, convert, and retain customers in a more competitive digital economy.

This year’s forecast goes deeper than trendspotting. It unpacks how AI-driven decisioning, privacy-safe identity, shifting consumer expectations, and rising acquisition costs are reshaping the marketing playbook. You’ll see where growth opportunities are emerging, how customer behavior is evolving, and what it really takes to stay relevant across email, SMS, onsite, and paid media.

More than a collection of expert predictions, this gudie delivers clear frameworks and actionable recommendations to help you refine personalization, strengthen loyalty, rebalance your channel mix, and build the kind of intelligent, empathetic experiences that win in 2026.

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