U.K. 2026 Consumer Insights Report for Digital Commerce
Understand how U.K. consumers are shopping, deciding, and engaging in a year where digital habits are set and expectations are high. Based on a national survey, the 2026 U.K. Consumer Insights Report explores how value sensitivity, trust, and device use shape behavior by age and gender.
Shopping isn’t driven by novelty, it’s driven by relevance. Consumers are more selective, loyal to familiar brands, and responsive to clear value. This report shows where conversion is won, how trust is built, and why thoughtful messaging, experience design, and owned-channel strategy matter more than ever.
What You’ll Gain:
- Why mobile is table stakes: 97% smartphone adoption makes mobile a requirement, while desktop signals high-intent moments.
- Price-drop alerts (56%), personalized recommendations (35%), and loyalty cues outperform generic experiences. Price-drop alerts (56%), personalized recommendations (35%), and loyalty cues outperform generic experiences.
- Where trust lives is shifting: Marketplaces and retailers dominate, while brand sites gain trust with younger and female consumers.
- What earns opt-in and repeat engagement: Free shipping (42%) and loyalty rewards (33%) drive permission, with personalization and control increasingly critical for younger shoppers.
“In a mature digital market, growth doesn’t come from doing more — it comes from doing what matters. This report shows where UK consumers draw that line, and how brands can stay on the right side of it.”
