Your U.K. Consumer Insights Report 2026 is ready

U.K. consumers aren’t shopping less, they’re shopping with clearer intent. From habitual online behavior and device-switching journeys to rising expectations for relevance, trust, and value, this year’s U.K. Consumer Insights Report unpacks how people are actually making purchase decisions in 2026.

You’ll see how behaviour differs by age and gender, where friction continues to cost brands conversion, and why familiarity still anchors trust, even as direct-to-brand opportunities expand among younger shoppers.

More than a collection of charts, this report translates consumer behavior into practical implications for messaging, channel strategy, and experience design, helping you prioritize relevance, reduce waste, and protect performance in a stabilized market.

Want help turning insight into action?

Your AI-powered insights assistant can help you explore the data by age and gender, test assumptions, and uncover tailored implications for your brand. Whether you’re refining owned-channel strategy, improving conversion at key moments, or planning retention-led growth, it’s designed to help turn insight into action.