Your U.S. Consumer Insights Report 2026 is ready

U.S. consumers aren’t spending less, they’re spending more deliberately. From value scrutiny and checkout friction to rising expectations for relevance and control, shoppers are redefining what earns their attention and trust in 2026.

This year’s U.S. Consumer Insights Report goes beyond surface behavior to unpack how Americans are shopping, deciding, and engaging across devices and channels. You’ll see how economic pressure, trust dynamics, and attitudes toward personalization and AI vary by age and gender, and what those differences mean for performance.

More than a collection of survey data, this report delivers clear, actionable insights to help you refine messaging, prioritize owned channels, and design experiences that feel remembered, not repetitive.

Want help turning insight into action?

Your AI-powered insights assistant is ready to help you go deeper. Explore the data by age and gender, pressure-test assumptions, and uncover tailored takeaways for your brand. Whether you’re optimizing relevance with restraint, strengthening identity-driven experiences, or planning for retention-led growth, you’ll have support translating these insights into practical next steps.