U.S. 2026 Consumer Insights Report for Digital Commerce
Understand how U.S. consumers are shopping, deciding, and engaging in a year shaped by economic pressure, rising acquisition costs, and growing fatigue with irrelevant marketing. Based on a nationally representative survey, the 2026 U.S. Consumer Insights Report explores how inflation, saturation, and trust expectations vary by age and gender.
Consumers aren’t disengaging, but they are more selective. Opt-in is conditional, friction is a dealbreaker, and relevance is the price of entry. Learn how to adapt messaging, channel strategy, and experiences to meet the moment and grow with trust.
What You’ll Gain:
- Why relevance beats reach in the U.S.: Timely price drops, availability cues, and personalized recommendations outperform generic messaging, with younger shoppers responding up to 2× more strongly.
- How value pressure reshapes loyalty: Free shipping (45%) and loyalty rewards (36%) drive opt-in, while younger consumers expect personalization and control.
- Where trust lives across channels: Marketplaces still anchor trust, while brand sites gain ground with Gen Z and Millennials through recognition and restraint.
- How AI and identity drive growth: Consumers welcome AI-driven personalization and cross-device recognition when it reduces noise and improves continuity.
The report includes access to our AI Assistant to connect the insights to your business.
“In 2026, U.S. consumers aren’t asking for more marketing, they’re asking for better marketing. This report shows where relevance earns trust, and where brands risk losing it.”
