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Buyer’s Guide: Building the 2026 Marketing Tech Stack

Still relying on your ESP to do the heavy lifting? It’s time for a tech reality check. This guide cuts through the fluff and shows what today’s top marketers are actually doing to expand audience reach, improve performance, and prep for a cookie-less future—without ripping out their ESP.

Download the guide to:

  • See how identity + AI supercharge performance
  • Learn why 95% of site traffic is invisible to your ESP
  • Compare your stack against a buyer scorecard
  • Identify the 9 questions to test your stack’s readiness

The report includes access to our AI Assistant to connect the insights to your business.

 

 

 

 

 

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“Identity resolution and AI-driven decisioning can increase reach by 3–6x and drive up to 151% more revenue—without replatforming.”


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