Wunderkind | Honest Company

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Ready to Grow Your Email List?

CPG brands are finding it harder than ever to get real value from their owned channels.

Over 90% of a brand’s site traffic is anonymous, making it nearly impossible to reach the shopper who browsed, added products, and left without sharing their email.
Most marketing strategies involve generic messages to large audiences, hoping something sticks.
Traditional paid channels continue to be unpredictable and expensive, demanding more while delivering less.

Turn Anonymous Shoppers Into Subscribers

Wunderkind makes it easy to deliver personalized, high-converting messages to the right audience, through the right channel, at exactly the right time.

By identifying 3-6x more of your site traffic, you can stay in touch with new site users who otherwise would have left without sharing an email address.
Wunderkind’s algorithm knows what to send and when to send it, so you reach diners when they’re most likely to engage.
See higher returns when you focus on identifying users and deliver personalized remarketing messages through email and text, eliminating the need to pay channels like Facebook, where visitors remain anonymous.

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How does Wunderkind turn my unknown site traffic to known? Wunderkind’s Identity Network recognizes over 9 billion devices and 1 billion consumer profiles, storing them in our Identity Graph. That’s 30–50% more identified profiles than most email providers. We track trillions of digital actions every year, giving us a deeper understanding of your customers. Unlike other tools, Wunderkind uses first-party data and doesn’t rely on third-party cookies or outside vendors.

What if we already have an ESP? You aren’t required to part ways with your current email service provider (unless you want to) because Wunderkind fits seamlessly into your existing tech stack. Consolidation or integration — you choose!

What service levels does Wunderkind provide? Wunderkind’s Autonomous Marketing Platform offers a self-service solution, empowering brands to manage their experiences independently. Brands can choose the level of involvement that suits them best—whether they want full control over their experiences or prefer the flexibility to make occasional updates. For those seeking additional support, Wunderkind also offers fully managed service options, providing expert assistance to design and execute custom experiences. This ensures businesses have the flexibility to meet their unique needs.

Is it fully compliant? We only collect anonymous or pseudonymous data, and we don’t collect or store Personal Identifiable Information (PII), personal health information, credit card information, or derivatives. We abide by the code promulgated by the Digital Advertising Alliance and are GDPR, CCPA, and CASL compliant. We’re also members of the NAI, IAB, and EDAA.